Beschreibung:
Including comprehensive coverage on both print and online, consumer and free magazines, Magazine Editing looks at how magazines work and explains the dual role of the magazine editor. John Morrish and Paul Bradshaw consider the editor both as a journalist, having to provide information and entertainment for readers, and as a manager, expected to lead and supervise successfully the development of a magazine or periodical.
Introduction 1. How magazines work 2. Editorial Strategy 3. Leader and manager 4. Money matters 5. The right words 6. Pictures and design 7. Managing production 8. Where the buck stops 9. Becoming an editor Appendix 1. National Union of Journalists Code of Conduct Appendix 2. Press Complaints Commission Code of Practice Glossary Notes Bibliography