Retail Product Management
Buying and Merchandising
Besorgungstitel - wird vorgemerkt | Lieferzeit: Besorgungstitel - Lieferbar innerhalb von 10 Werktagen I
268,76 €*
Alle Preise inkl. MwSt.|Versandkostenfrei
ISBN-13:
9780415577571
Veröffentl:
2014
Erscheinungsdatum:
30.09.2014
Seiten:
300
Autor:
Rosemary Varley
Gewicht:
782 g
Format:
252x179x22 mm
Sprache:
Englisch
Beschreibung:
Retailers must be primed to face increasingly difficult trading conditions thanks to the rise of the internet, increasingly better informed consumers, technological advances and an often competitive environment. Retail Product Management is an established textbook, now in its third edition, and helps to provide students with the necessary skills to understand and tackle these challenges.
1. Scope and Concepts 2. Retail Product Management: Process and People 3. Category Management 4. Product Range Planning and Selection 5. Managing the Supply Base 6. Product Quantity Decisions and Stock Management 7. Managing the Response to Sales 8. Allocating Retail Space to Products 9. Retail Design 10. Visual Merchandising 11. Communicating the Product Offer 12. Evaluating Retail Product Management Performance 13. Ethical and Sustainable Retail Product Management
Kunden Rezensionen
Mehr zum Thema
Folgen Sie uns auf:
