This book explores India's rich popular culture and provides illuminating insights into various aspects of the social, cultural, economic and political realities of contemporary globalised India. It is essential reading for courses on Indian popular culture and a useful resource for more general courses in the field of cultural studies, media studies, history, literary studies and communication studies.

Introduction K. Moti Gokulsing and Wimal Dissanayake Part 1 1. Local Resistance to Global Bangalore - Reading Minority Indian Cinema M. K. Raghavendra 2. Breaking News , Indian Style: Politics, Democracy and Indian News Television Nalin Mehta 3. Emancipation or Anchored Individualism? Women and TV Soaps in India Shehina Fazal 4. Indian Feminisms: Issues of Sexuality and Representation Geetanjali Gangoli Part 2 5. The Tragada Bhavaiya Contribution to the Making of Hindu Identity in Saurastra Jayasinhji Jhala 6. The Mahabharata's Imprint on Contemporary Literature and Film Pamela Lothspeich 7. India: Religious Nationalism and Changing Profile of Popular Culture Ram Puniyani Part 3 8. Private Music: Individualism, Authenticity, and Genre Boundaries in Bombay Music Industry Peter Kevetko 9. Indian Popular Culture and its 'Others': Bollywood Dance and Anti-nautch in Twenty First Century Global India Anna Morcom 10. From Zenana to Cinema: The impact of Royal Aesthetics on Bollywood Film Angma D. Jhala Part 4 11. Gods, Kings, and Local Telugu Guys: Competing Visions of the Heroic in Indian Comic Books Karline McLain 12.The Gated Romance of 'India Shining': Visualising Urban Lifestyle in Advertisement of Residential Housing Development Christiane Brosius 13. Advertising in a Globalised India Lynne Ciochetto Part 5 14. India goes to the Blogs: Cyberspace, Identity, Community Pramod K. Nayar 15. The Indian Software Industry-cultural Factors Underpinning its Evolution Florian Taeube Part 6 16. Opiate of the Masses or None in a Billion Trying to Unravel the Indian Sporting Mystery Boria Majumdar 17. Going Places: Popular Tourism Writing in India Anna Kurian Part 7 18. The Discreet Charm of Indian Street-food Bhaskar Mukhopadhyay Conclusion. Bibliography.