Hackley, C: Doing Research Projects in Marketing, Management
Beschreibung:
As interpretive research perspectives become increasingly influential in many fields of social science research, so it becomes more important for experienced researchers to become familiar with the philosophical perspectives, data gathering techniques and analytical methods that derive form interpretive research.
1. The Aims and Scope of this Book 2. The Research Project Process: Choosing the Topic 3. 'Writing up' the Research Project 4. Gathering Qualitative Data for Interpretation 5. Introducing the Interpretive Perspectives 6. Phenomenology/Existentialism 7. Ethnography 8. Critical Research and Critical Discourse Analysis 9. Semiotics 10. Literary Theory and Narrative Analysis: Feminism and Gender Studies: Postmodernism and Poststructuralism
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