Marketing, Morality and the Natural Environment

15, Routledge Advances in Manageme
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1. Introduction; 2. Marketing and morality - perspectives and issues; 3. Exploring moral meaning in green marketing; 4. Conventional companies; 5. Social mission companies; 6. Business - NGO collaboration; 7. Green marketing and morality - evidence from three approaches; 8. Amoralization, moralization, marketing and the natural environment; 9. Conclusions
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This volume provides a new look at marketing, and in particular the move to establish ostensibly 'green' marketing. Presenting evidence from extensive case studies, these concerns are addressed through an examination of managers' and employees' understanding of the green marketing activities and processes that take part in their organisations.

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Autor: Andrew Crane
ISBN-13 :: 9780415213820
ISBN: 0415213827
Erscheinungsjahr: 01.01.2001
Verlag: ROUTLEDGE CHAPMAN HALL
Gewicht: 454g
Seiten: 224
Sprache: Englisch
Auflage New
Sonstiges: Buch, 241x161x18 mm
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