Inside the BBC and CNN
Managing Media Organisations
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ISBN-13:
9780415213219
Veröffentl:
2000
Erscheinungsdatum:
27.07.2000
Seiten:
256
Autor:
Lucy Küng-Shankleman
Gewicht:
535 g
Format:
234x156x16 mm
Sprache:
Englisch
Beschreibung:
"Inside the BBC and CNN" provides a unique insight into two of the world's best-known media organizations, during a period of great change and new challenges. Drawing on intensive research carried out among senior managers in both organizations, the study explores the beliefs and attitudes that shape management priorities and broadcasting policy. It also examines how each organization's distinct cultural beliefs - about broadcasting's fundamental purpose, about the nature of competition, and about the relationship between competition and quality - have laid the foundations for their current and past success, but may now threaten to limit their ability to respond to the unprecedented changes underway in the world's media landscape.
Introduction; Chapter 1 What is organisation culture?; Chapter 2; Chapter 3 The mass paradigm fragments; Chapter 4 'Serving the nation'; Chapter 5 The 'Mouth of the South' and his 'Chicken Noodle Network'; Chapter 6 Continuous revolution; Chapter 7 Reinventing the news; Chapter 8 'Part of the British way of life'; Chapter 9 'Underdogs and outsiders'; Chapter 10 Reithianism versus Birtism; Chapter 11 Adrenaline; Chapter 12 A special case?;
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