Consumer Value
A Framework for Analysis and Research
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ISBN-13:
9780415191937
Veröffentl:
1998
Erscheinungsdatum:
03.12.1998
Seiten:
224
Autor:
Morris Holbrook
Gewicht:
349 g
Format:
235x157x22 mm
Sprache:
Englisch
Beschreibung:
"Consumer Value" is one of the few books which attempts to define and analyze exactly what it is that consumers want. The theme of "serving" the customer and customer satisfaction is central to every formulation of the marketing concept. The major types of value are identified and related to one another through an innovative framework based around eight concepts: efficiency, excellence, status, esteem, play, aesthetics, ethics, and spirituality. "Consumer Value" contains an broad range of contributions and a highly individualistic approach, this book is guaranteed to shed new light on the subject. Contributors: Stephen Brown, Kent Grayson, Morris B. Holbrook, France Leclerc, Richard L. Oliver, Marsha L. Richins, N. Bernd H. Schmitt, Craig Smith, Michael R. Solomon and Janet Wagner
Introduction to consumer value, 1 The value of time in the context of waiting and delays, 2 Value as excellence in the consumption experience, 3 The value of status and the status of value, 4 Possessions, materialism, and other-directedness in the expression of self, 5 The dangers and opportunities of playful consumption, 6 Aesthetic value: beauty in art and fashion, 7 Ethics and the Typology of Consumer Value, 8 Devaluing value: the apophatic ethic and the spirit of postmodern consumption, Conclusions
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