Consumer Value

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"Consumer Value" is one of the few books which attempts to define and analyze exactly what it is that consumers want. The theme of "serving" the customer and customer satisfaction is central to every formulation of the marketing concept. The major types of value are identified and related to one another through an innovative framework based around eight concepts: efficiency, excellence, status, esteem, play, aesthetics, ethics, and spirituality.

"Consumer Value" contains an broad range of contributions and a highly individualistic approach, this book is guaranteed to shed new light on the subject.

Contributors: Stephen Brown, Kent Grayson, Morris B. Holbrook, France Leclerc, Richard L. Oliver, Marsha L. Richins, N. Bernd H. Schmitt, Craig Smith, Michael R. Solomon and Janet Wagner

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Autor: Morris Holbrook
ISBN-13 :: 9780415191937
ISBN: 0415191939
Erscheinungsjahr: 01.01.1999
Gewicht: 349g
Seiten: 224
Sprache: Englisch
Auflage New
Sonstiges: Taschenbuch, 235x157x22 mm
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