Building Routes to Customers: Proven Strategies for Profitable Growth

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ISBN-13:
9780387799506
Erscheinungsdatum:
01.02.2009
Seiten:
196
Autor:
Peter Raulerson
Gewicht:
448 g
Format:
242x164x14 mm
Sprache:
Englisch
Beschreibung:

Building Routes to Customers explains the powerful "Routes-to-Market" approach for driving profitable growth. World-class organizations including IBM, Microsoft, HP, Cisco, Hitachi, Adobe and Plantronics, and hundreds of smaller companies, have adopted RTM to develop and execute highly successful go-to-market strategies and tactics.
Introduces the Routes-to-Market principles-a powerful approach to all departments along the product chain, optimizing resources, and making strategic decisions
What Is Routes-to-Market?.- RTM Workshop.- Market Segmentation.- Define Whole Solutions.- RTM Life Cycle.- Constructing a Route.- Go-to-Market Performance Assessment.- Connecting RTM with Corporate Strategy.- Implementing RTM Company-Wide.
The Routes to Market approach for driving profitable growth is used by such companies as IBM, Microsoft, HP, Cisco, and hundreds of smaller companies. This book explains the RTM approach step by step and offers dozens of real-life examples.

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