Health Communication
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ISBN-13:
9780387261157
Veröffentl:
2005
Erscheinungsdatum:
09.12.2005
Seiten:
212
Autor:
Richard K Thomas
Gewicht:
440 g
Format:
243x161x17 mm
Sprache:
Englisch
Beschreibung:
Designed as a textbook for classroom useGlossary and bibliograpy will be useful pedagogy
In recent years, health professionals have developed a growing appreciation of the critical role that communication plays in healthcare. This recognition of the impact - both positive and negative - of communication in healthcare is generating growing interest in the field of health communication. Combining comprehensive background with detailed applications, this uniquely practical reference presents the basic theory and concepts underlying the health communication field. It provides real-world strategies for designing, implementing, and evaluating programs along with up-to-date coverage of print, broadcast, digital, and interactive health media. The authors include profiles of target populations with specific health needs and case examples illustrating what works and what doesn't. Sidebars, glossary, Web links, and other tools round off this helpful reference.
to Health Communication.- The Changing Sociocultural Context.- The Changing Healthcare Context.- The History of Health Communication.- Health Communication Audiences.- Understanding Health Behavior.- Understanding Communication.- Steps in the Health Communication Process.- Traditional Approaches to Health Communication.- Contemporary Approaches to Health Communication.- Case Studies in Health Communication.- Evaluating the Impact of Health Communication.- The Future of Health Communication.
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