Rami Zwick Hong Kong University of Science and Technology Amnon Rapoport University of Arizona And Hong Kong University of Science and Technology This volume (and volume II) includes papers that were presented at the Second Asian Conference on Experimental Business Research held at the Hong Kong University of Science and Technology (HKUST) on December 16-19, 2003. The conference was a follow up to the first conference that was held on December 7-10, 1999, the papers of which were published in the first volume (Zwick, Rami and Amnon Rapoport (Eds. ), (2002) Experimental Business Research. Kluwer Academic Publishers: Norwell, MA and Dordrecht, The Netherlands). The con­ ference was organized by the Center for Experimental Business Research (cEBR) at HKUST and was chaired by Amnon Rapoport and Rami Zwick. The program committee members were Paul Brewer, Kenneth Shunyuen Chan, Soo Hong Chew, Sudipto Dasgupta, Richard Fielding, James R. Frederickson, Gilles Hilary, Ching-Chyi Lee, Siu Fai Leung, Ling Li, Francis T Lui, Sarah M Mcghee, Fang Fang Tang, Winton Au Wing Tung and Raymond Yeung. The papers presented at the conference and a few others that were solicited especially for this volume contain original research on individual and interactive decision behavior in various branches of business research including, but not limited to, economics, marketing, management, finance, and accounting. The following introduction to the field of Experimental Business Research and to our center at HKUST replicates the introduction from Volume II.

"Volume II and III of Experimental Business Research include original papers that were presented at the Second Asian Conference on Experimental Business Research held at the Hong Kong University of Science and Technology (HKUST) on December 16-19, 2003. The conference was organized by the Center for Experimental Business Research (cEBR) at HKUST and was chaired by Professors Amnon Rapoport and Rami Zwick.

The Rationality of Consumer Decisions to Adopt and Utilize Product-Attribute Enhancements: Why Are We Lured by Product Features We Never Use?.- A Behavioral Accounting Study of Strategic Interaction in a Tax Compliance Game.- Information Distribution and Attitudes Toward Risk in an Experimental Market of Risky Assets.- Effects of Idiosyncratic Investments in Collaborative Networks: An Experimental Analysis.- The Cognitive Illusion Controversy: A Methodological Debate in Disguise That Matters to Economists.- Exploring Ellsberg's Paradox in Vague-Vague Cases.- Overweighing Recent Observations: Experimental Results and Economic Implications.- Cognition In Spatial Dispersion Games.- Cognitive Hierarchy: A Limited Thinking Theory in Games.- Partition Dependence in Decision Analysis, Resource Allocation, and Consumer Choice.- Gender & Coordination.- Updating the Reference Level: Experimental Evidence.- Supply Chain Management: A Teaching Experiment.- Experiment-Based Exams and the Difference Between the Behavioral and the Natural Sciences.