Crisis Communications
A Casebook Approach
Vorbestellbar | Lieferzeit: Vorbestellbar - Erscheint laut Verlag im/am 20.06.2024. I
Erstverkaufstag: 20.06.2024
102,88 €*
Alle Preise inkl. MwSt.|Versandkostenfrei
ISBN-13:
9780367894450
Veröffentl:
2024
Erscheinungsdatum:
20.06.2024
Seiten:
372
Autor:
Kathleen Fearn-Banks
Format:
229x152x0 mm
Sprache:
Deutsch
Beschreibung:
Now in its sixth edition, this book provides engaging, practice-oriented case studies analyzing communication professionals' crisis preparation and responses, illustrating key considerations for communicating with both internal and external stakeholders during and after a crisis.
1. Crisis Communications Today 2. Crisis Communications Theory 3. "Textbook" Crises 4. History-Making Crises 5. Communications to Prevent Crises 6. Communications When the Crises Strikes 7. Social Media and Crisis Communications 8. Culture Crises 9. Transportation Crises 10. Truth and Privacy 11. The Basic Crisis Communications Plan Appendix A: Generic Crisis Communications Plan for a Company Appendix B: Sample Crisis Communications Plan for a Nonprofit Appendix C: Crisis Communications Plan After a Cyber Attack
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