Beschreibung:
This book is a first of its kind critical inter-disciplinary introduction to the economic, political, cultural, and technological dimensions of work in the rapidly growing digital media and entertainment industries (DMEI).
Introduction: How I Learned to Stop Worrying About "Being Creative" and Love the "Labour Turn" 1. What is Work? Meanings, Matters, Motivations 2. What are the Digital Media and Entertainment Industries (DMEI)? 15 Convergent Industry Groups, Central to Modern Work in the Digital Society 3. What is Research on Work in the DMEI? A Toolkit for Labor Theory and Method 4. 6. What is the Management of Work in the DMEI? Putting Leadership Power, Decision-Making Power, Soft Power, Hard Power, and Market Power to Work On Workers 7. Is Meritocracy at Work in the DMEI? Intersectionality and Inequality, with Distinction 8. e 9. 10. 11. Is Work in the DMEI 'Free'? Advertising, Audience Commodities, Social Media Users, Brand Loyal Fans, Crowdsourced Task-Takers, Interns and Athletes 12. What Are Workers Doing to Make the DMEI's Future of Work Better for All? Collective Action