This comprehensive second edition provides an updated essential guide to the key issues, methodologies, concepts, debates, and policies that shape our everyday relationship with advertising.

1. Introduction Part I: Historical Perspectives on Advertising and Promotion 2. Origins of Modern Consumption: Advertising, New Goods, and a New Generation, 1890-1930 3. "Sentimental 'Greenbacks' of Civilization": Cartes de Visite and the Prehistory of Self-branding 4. The Relationship Between US Advertising and Popular Culture: Four Historical Threads 5. Subscriptions as Surveillance: Mailing Labels, Punch Cards, and the Roots of the Digitized Audience Part II: Promotional Industries 6. The Past, Present, and Future of Internet Personalization in Service of Advertising 7. Promotional Convergence and Political Economic Critique: Assessing Integrations Across Media and Advertising Industries 8. Regional Trends in Global Advertising 9. How the Advertising Industry Approaches Legal Cannabis: A Trade Press Analysis Part III: Advertising Audiences 10. Social Media and Audience Commodification: Toward an Applied Theory 11. Model Consumers: Numerical and Normative Constructions of Hispanic Consumers 12. Promotional Culture, Tastes, and Teenagers: Navigating the Interplay Between Food Marketing, Monitoring, and "Teen Food" Part IV: Advertising Identities 13. Selling Cuba: Havana Club Advertising and the Practice of Cultural Mediation 14. Adventures in Hypermediated Hyperreality, or What Happens When Nations Become Brands 15. Streaming Nationalism, Advertising Localization: Netflix Türkiye Advertisements 16. Milleniage Advertising: Reconceptualizing Advertising and Its Role in Forming Social Identities 17. Contour of Masculinity: Reading Bros in Popular Culture and Fashion Branding Part V: Advertising and/in Crisis 18. From Cause Marketing to Activist Branding: There's No Sitting Out in the Age of COVID, #BLM, and Assaults on Democracy 19. #WeAreTogether: University Branding in the Time of COVID and Black Lives Matter 20. "The Show Must Go On": Thematic Representations of Hyper-commercialism and Spending as a Public Service Amid COVID-19-Related Advertisements 21. Native Advertising in Digital News Contexts: Perpetuating the Twenty-first Century Infodemic 22. Normal Accidents in the Digital Age: How Programmatic Advertising Became a Disaster Part VI: Promotion and Politics 23. United We Shop: Black Beauty Advert-ism and the Business of Social Justice 24. When Advertising Takes a Stand: Market Activism, Gender, and Social Change in Greece 25. "I Keep Hearing the Promo, `You're Fired!'": Promotional Culture, Populist Authoritarianism, and The Apprentice 26. Misremembering Black Wall Street and the Promotional Rhetoric of Capitalist Racial Repair Part VII: Promotionalism and Its Expansions 27. Popular Music, Promotional Culture, and Public Policy 28. E-commerce Goes Social: The Rise of Livestreaming as a Hybrid Promotional Form 29. Advertising, Branding, and the Promotional Future Part VIII: Advertising, Promotion, and the Environment 30. Pushing Products and Blaming Consumers: Corporate Journalism, Climate Change, and the Discourses of Delay 31. From Crisis to Opportunity: Promoting Climate Change