Beschreibung:
Based on a case study of leadership communication in a time of organizational change, this book gives new leaders insights into the tools and skills needed to become effective, motivating communicators in their leadership careers. It is ideal as a supplementary text in introductory leadership communication, management, and business courses.
Part 1: Setting the scene 1. Success runs through the customer Part 2: One road 2. Friction creates the pearl 3. Knowing is doing 4. I got your back Part 3: The essentials of leadership 5. Where are we headed? 6. Culture in the pearl 7. Real change is in renewal 8. Learning to learn Part 4: Tools for crafting leadership that thrives 9. Communication Strategy 10. Communication execution 11. Uncommon sense 12. Innovation 13. Smooth operations Part 5: Conclusion 14. Fostering buy-in