This book extends our understanding of how different cross-functional business and management disciplines, such as innovation and entrepreneurship, strategic management, marketing, HRM, and individually and collectively underpin innovation in business management, in order to explore/exploit business opportunities and/or offset business risks.

List of tables, List of figures, Notes on contributors, Foreword, Acknowledgement, Editorial note, 1. Strategic innovation management: A cross-functional vision to be materialised, S. M. Riad Shams, Demetris Vrontis, Yaakov Weber, Evangelos Tsoukatos. 2. Neuromarketing applications of neuroprosthetic devices: An assessment of neural implants' capacities for gathering data and influencing behavior, Matthew E. Gladden. 3. The role of Information sharing and communication strategies for improving stakeholder engagement, Francesco Caputo, Federica Evangelista, Giuseppe Russo. 4. Assessing the dynamic of agri-food export trends before and after the EU Eastern Enlargement, Antonino Galati, Marcella Giacomarra, Maria Crescimanno. 5. How does entrepreneurial orientation influence knowledge exploitation?, Orlando Lima Rua, Alexandra França. 6. Profitability of the Italian credit cooperative banks, Giovanni Ossola, Guido Giovando, Chiara Crovini. 7. Applying persuasion science in marketing communications: A comparison of marketing communications professionals in Armenia and Greece, Armine Petrosyan, Nikolaos Dimitriadis. 8. Innovative tertiary strategies on improving satisfaction level of students, Demetris Vrontis, Sam El Nemer, Amani Mallat. 9. Relationship marketing and entrepreneurial innovation: A B2B context of stakeholder relationship management, Hasina Idris, S. M. Riad Shams. 10. Disclosure of electric mobility in annual reports of automotive companies: Risks, strategies, and environment, Giuseppe Ianniello, Michela Piccarozzi, Fabrizio Rossi. 11. Human and task integration during post-merger integration, Yaakov Weber. 12. An integrated cross-functional model of strategic innovation management in business: The implications of ten cross-functional business areas, S. M. Riad Shams, Demetris Vrontis, Yaakov Weber, Evangelos Tsoukatos. Index