Beschreibung:
This accessible introductory textbook in persuasive communication speaks directly to the student by focusing on real-life experiences in personal, social, and professional contexts. It is a student-friendly introduction suitable for use in undergraduate courses in persuasion, health communication, and business communication.
1. Persuasion in your Life 2. Ethical Dimensions of Persuasion 3. Theories of Persuasion 4. Argumentation 5. Visual Persuasion 6. Persuasion and New Media 7. Persuasive Public Campaigns 8. Persuasion and Personal Relationships 9. Persuasive Dimensions of Nonverbal Communications 10. Persuasive Dimensions of Health Communication 11. Persuasion in Business and Professional contexts 12. Persuasive Presentations 13. Persuasive Humor 14. Appraisal of Persuasive Messages