Introduction to Advertising
Understanding and Managing the Advertising Process
Besorgungstitel - wird vorgemerkt | Lieferzeit: Besorgungstitel - Lieferbar innerhalb von 10 Werktagen I
85,55 €*
Alle Preise inkl. MwSt.|Versandkostenfrei
ISBN-13:
9780367441999
Veröffentl:
2021
Erscheinungsdatum:
31.05.2021
Seiten:
308
Autor:
Emmanuel Mogaji
Gewicht:
513 g
Format:
246x174x17 mm
Sprache:
Englisch
Beschreibung:
This book is an introductory roadmap to the advertising process. Advertising is explored as a creative communication message from a brand, created by advertising agencies and distributed across different media to target the right consumers.
1. Advertisement: Message from the Brand Theme 1: Creating the Message 2. The theories behind the Message 3. Advertising agencies working on the message 4. The creative elements of advertisements Theme 2: Sharing the Message 5. Advertisements shared through traditional media 6. Advertisements shared through digital and emerging media Theme 3: Engaging the Message 7. Advertisements reflecting the values of the target audience 8. Offensive or unoffensive: Regulating advertisements Theme 4: Evaluating the Message 9. Evaluating the effectiveness of the advertisement 10. What lies ahead: The future of advertising
Kunden Rezensionen
Mehr zum Thema
Folgen Sie uns auf:
