Beschreibung:
The Case Study method of teaching and learning provides an important function in management education, but employing it effectively can be a challenge. This book provides practical insights, tools and approaches for case teaching and writing, drawing on perspectives from expert practitioners around the world.
Foreword by Richard McCracken Introduction Section A 1. Why use a case study? 2. What makes a good case study? 3. Case Selection 4. Roles of the Case Tutor 5. Pre-Class Case Preparation 6. Approaches to Case Teaching 7. Integrating Multi-Media Cases 8. Live Cases 9. Using cases for Online Learning Section B 10. Sources of Case Data 11. Case Structures 12. Case Enhancement 13. The Case Teaching Note Section C 14. Approaches to Case Assessment 15. Guiding Students to Construct Their Cases Section D 16. Circulating the Case to a Wider Audience 17. Getting your Case Study Published 18. Organisations Supporting Case Dvelopment 19. References 20. Case Materials