Beginning with wonderful tips and advice about the art and presentation of storytelling, this is a complete resource about how to build a storytelling career. Storytellers come to their careers centered on the stories they love and soon realize that in order to make a living at what they love, they must build a business. This in-depth book tells them just how and what to do in every detail, from choosing a sound system to building a website to using podcasts and setting up an office.Resource lists and tried and true ideas abound as the author shares her marketing and business success story throughout. Each chapter is a story in itself, beginning and ending with different traditional folktale openings and closings. There is even a chapter on how to plan for retirement.

ForewordChapter 1: In the BeginningChapter 2: Working with StoriesChapter 3: Storytelling IssuesChapter 4: Preparing for PerformanceChapter 5: Performing StoriesChapter 6: Mastering a Sound SystemChapter 7: Establishing Your Storytelling BusinessChapter 8: Setting Up Your OfficeChapter 9: Managing Your BookingsChapter 10: Defining Your MarketChapter 11: Creating an ImageChapter 12: Printed Promo with PizzazzChapter 13: Extending Your VisibilityChapter 14: Developing an Internet PresenceChapter 15: Networking to SuccessChapter 16: Marketing with ResultsChapter 17: Making the HeadlinesChapter 18: Seeing is HiringChapter 19: Getting on the "A-List"Chapter 20: Who's Selling You?Chapter 21: On the Road AgainChapter 22: Honing Your CraftChapter 23: Storytelling in EducatinChapter 24: Storytelling in LibrariesChapter 25: Recording and Promoting an AudioChapter 26: Storytelling Special Events & OrganizationsChapter 27: Working the Workshop SceneChapter 28: Taking Care of YouChapter 29: Preparing for the FutureChapter 30: Reaching Beyond