Getting It Right the First Time

How Innovative Companies Anticipate Demand
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ISBN-13:
9780313351549
Einband:
HC gerader Rücken kaschiert
Erscheinungsdatum:
01.03.2008
Seiten:
178
Autor:
John Katsaros
Gewicht:
440 g
Format:
240x161x14 mm
Sprache:
Englisch
Beschreibung:

Argues that the most successful businesses are those that can accurately predict market conditions - especially the market changes that may occur within the crucial 18-to-36-month innovation window. This book contains several examples of successes and missed opportunities.
In a viciously competitive world where your company may have only one chance to score big, Getting It Right the First Time provides essential guidance for entrepreneurs, marketers, product developers, and business strategists, and offers new insight into the dynamics of innovation. Two veterans of the high-tech industry explain how to create the right product for the right customer at the right time-before your competitors do-in today's hyper-fast business environment.

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