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Entry and Cooperative Strategies in International Business Expansion

 Ebook (PDF)
Sofort lieferbar | Lieferzeit: Sofort lieferbar I
ISBN-13:
9780313004186
Veröffentl:
1999
Einband:
Ebook (PDF)
Seiten:
328
Autor:
Yadong Luo
eBook Typ:
PDF
eBook Format:
EPUB
Kopierschutz:
2 - DRM Adobe
Sprache:
Englisch
Beschreibung:

Globalization provides firms with tremendous opportunities as well as daunting challenges. International expansion has become a pervasive and prominent strategic response to global economic dynamics for a large number of companies. The success of such expansion depends on several of entry and cooperative strategies. Dr. Luo provides conceptual backgrounds, analytical frameworks, managerial insights, and business guidance for a firm's international expansion efforts. He illustrates how (entry mode), when (timing), where (location), and what (industry). He elaborates on cooperative strategies such as partner selection, joint venture negotiation, control, cooperation, and termination.The book is written for international executives who are actively pursuing international market opportunities. It argues that managers need to formulate appropriate expansion strategies to achieve a sustainable and successful presence in the global marketplace. The book is also valuable for students and scholars of international business, global management, and strategic management.
IllustrationsPrefaceTheoretical PerspectivesConcept and ImportanceDynamic Capability PerspectiveEvolutionary PerspectiveGlobal Integration PerspectiveEntry StrategiesLocation SelectionEntry Mode SelectionTiming of EntryIndustry SelectionCooperative StrategiesPartner SelectionSharing Arrangement and ControlJoint Venture Negotiation, Cooperation, and Termination

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