There is a broad consensus among informed observers both inside and outside the Beltway that American public diplomacy leaves much to be desired. Recent studies describe ineffectiveness, inadequate resources, and a general lack of direction. Further complicating this situation, there is no real consensus among critics on what must be done to fix current problems. Moreover, the ills afflicting public diplomacy are poorly understood. Losing Hearts and Minds? situates these problems within the complex environment of U.S. government bureaucracy, and relates them to other instruments of national power, particularly diplomatic activities and military force. This book prompts debate by analyzing obstacles to effective public diplomacy, and offers a comprehensive vision of this critical dimension of statecraft, which without improvements will ill serve the nation in its ongoing efforts to counter the global threat of terror.After a systematic exploration of the concepts and terminology used to characterize public diplomacy and the wider domain of strategic influence, Carnes Lord examines the contemporary security environment and sketches an overall strategy that should guide the United States in projecting influence in the war on terror and in pursuing larger global interests. The author then looks at the cultural and institutional problems that have long handicapped the performance of the U.S. government in these areas. The book concludes with a detailed examination of the specific problems facing governmental agencies involved in public diplomacy and kindred disciplines, including the Departments of State and Defense, international broadcasters, and the White House.

Analyzes the origin and nature of current problems responsible for the troubled state of American public diplomacy, and proposes a comprehensive set of remedies, focusing on necessary organizational changes within U.S. government.

ContentsContentsForeword by John Hughes viiPreface ixChapter 1. Introduction 1Chapter 2. Strategic Influence and Soft Power 15Chapter 3. Public Diplomacy and Psychological-political Warfare 27Chapter 4. Strategic Influence in the Age of Terror 37Chapter 5. Problems of Legitimacy: The Cultural Context 57Chapter 6. Problems of Organization: The Bureaucratic Context 65Chapter 7. The State Department: Back to the Future? 73Chapter 8. International Broadcasting: Who's In Charge? 83Chapter 9. The Defense Department: Into the Act? 93Chapter 10. The White House: Key to the Game? 103Chapter 11. Strategic Influence and the Future 111Notes 117Index 135