Beschreibung:
This text examines the startling and rapidly changing developments in media technology, especially as they affect journalism and the news media. We now stand at the threshold of a revolution in the news and entertainment media, and those media as we know them today may soon cease to exist. Whereas it had always been a simple matter to distinguish between newspapers, broadcast television, cable television, motion pictures, telephones, and computers, those distinctions are quickly blurring as a new universal media looms on the horizon. Here Jim Willis examines the new multimedia--and the concept of turbonews--and how journalism, the news media, and our lifestyles will be changed forever.
As an educational tool, this book will be quite useful for courses focusing on the changing technology and/or the future of the industry. Willis has written the book in such a way that it will not be outdated as quickly as one might expect. The solid historical background of technology, combined with the suggestions as to what the implications may be, will provide a good structure for a course. Journalism Educator
The Media BlurThe Media's New MeansMedia Seers and ShapersThe Coming of Interactive TelevisionElectronic PublishingMarketing the New MediaMultimedia's Impact on AdvertisingLegal and Ethical ImplicationsJournalism: Changes in Nature and EffectLifestyle Implications of MultimediaBibliographyIndex