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How to do better creative work ebook
ISBN-13:
9780273742197
Veröffentl:
2010
Einband:
EPUB
Seiten:
168
Autor:
Steve Harrison
Serie:
Pearson Business
eBook Typ:
EPUB
eBook Format:
EPUB
Kopierschutz:
6 - ePub Watermark
Sprache:
Englisch
Beschreibung:
Effective creative work is not a nice-to-have, it's a necessity - it's the only way you'll stand out in a fiercely competitive marketplace. Whether you're in digital, direct or advertising, the CEO of an agency or just starting out, How to do better creative work has been written for you.'This is genuinely essential reading for anyone who wants to demystify the creative process. Harrison's simple, common-sense approach makes you wonder why so many ad campaigns fail so spectacularly.' Larissa Vince, Campaign magazine
Introduction: Does the world need another book about creative work?
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