The Power of Experiments
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ISBN-13:
9780262542272
Veröffentl:
2021
Erscheinungsdatum:
02.03.2021
Seiten:
211
Autor:
Michael Luca
Gewicht:
318 g
Format:
225x150x12 mm
Sprache:
Englisch
Beschreibung:
How organizations--including Google, StubHub, Airbnb, and Facebook--learn from experiments in a data-driven world.Have you logged into Facebook recently? Searched for something on Google? Chosen a movie on Netflix? If so, you've probably been an unwitting participant in a variety of experiments--also known as randomized controlled trials--designed to test the impact of different online experiences. Once an esoteric tool for academic research, the randomized controlled trial has gone mainstream. No tech company worth its salt (or its share price) would dare make major changes to its platform without first running experiments to understand how they would influence user behavior. In this book, Michael Luca and Max Bazerman explain the importance of experiments for decision making in a data-driven world.
PrefacePart One: Breaking Out of the LabChapter 1: The Power of ExperimentsChapter 2: The Rise of Experiments in Psychology and EconomicsChapter 3: The Rise of Behavioral Experiments in PolicymakingPart Two: Experiments in the Tech SectorChapter 4: From the Behavioral Insights Team to Booking.comChapter 5: #AirbnbWhileBlackChapter 6: eBay's $50 Million Advertising MistakeChapter 7: Deep Discounts at AlibabaChapter 8: Shrouded Fees at StubHubChapter 9: Market-level Experiments at UberChapter 10: The Facebook BluesPart Three: Experimenting for the Social GoodChapter 11: Behavioral Experiments for the Social GoodChapter 12: Healthy, Wealthy, and WiseChapter 13: The Behavior Change for Good ProjectChapter 14: The Ethics of ExperimentationChapter 15: A Final Case for Experiments and Some Concluding LessonsNotesIndex
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