This book addresses the emergence of multi-channel broadcasting. Televisions, PC?s, handheld and mobile reception devices now all receive content hat was once solely distributed by broadcast TV.No book currently on the market addresses the production infrastructure necessary to efficiently produce content for multi-channel delivery to a variety of reception platforms/devices.Readers will acquire an overview of not just the technology, but processes that impact the creative process and new cross-platform advertising sale/buy model. *Integrated, parallel production workflows design techniques for multi-channel distribution are discussed*Facilitates an understanding of the inherent challenges in producing and distributing content for multiple consumption devices*Connects consumer technology with production infrastructure*Ties together all other technical books that deal with each topic individually: i. e DTV, IPTV, Internet, Mobile TV

Chapter 1 Introduction The New Broadcasting Reception/consumption devicesMulti channel distributionConverged ProductionAgile BroadcastingMedia Systems EngineeringBusiness ModelsCreative TechniquesThe Content LifecycleChapter 2 A Streamlined History of Digital Production & Distribution Chapter 3 Multi-layered Broadcast Operation Center Technology Real-time SystemsMedia Networks and StorageApplicationSecurityService Oriented ArchitectureChapter 4 Production Infrastructures and Processes Ingest/PlayoutContent StorageAutomation (PMCP/BXF/AXF)Commercial ContentUser InteractionChapter 5 Production for Multiplatform Distribution Content sourcesPrepurposing & RepurposingUser Generated ContentTranscoding IssuesPresentation Issues and TechniquesMulti-platform Content Production SoftwareIntegrated PCR & MCRChapter 6 In-house Asset Management Metadata & SearchPlatform VersioningChapter 7 Distribution DTVOTA, Cable, Satellite, Broadband (IPTV & FiOS)Web/BroadbandHandheldMobile TVContent Delivery NetworksChapter 7 X-platform Ads & Commercials Sales & BuysAudience profiles Cross-platform ad salesAds & CommercialsElectronic Content DeliveryDigital Program InsertionChapter 8 The Future: Personalization InteractivityTargetingPrivacyChapter 9 The Multi Platform Consumer Home Media CenterDTV InternetHandheldMobileCross Platform Search & Rights ManagementChapter 10 Emerging Technology Solutions Standards WorkEmerging Distribution ChannelsDigital SignageTaxi/Elevator/?TVDig