Purpose
The Starting Point of Great Companies
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ISBN-13:
9780230605305
Veröffentl:
2008
Einband:
Paperback
Erscheinungsdatum:
01.08.2008
Seiten:
270
Autor:
Nikos Mourkogiannis
Gewicht:
443 g
Format:
229x152x16 mm
Sprache:
Englisch
Beschreibung:
In Purpose, world-renowned thought leader Nikos Mourkogiannis turns the entire idea of leadership on its head and shows that the choice between values and success is no choice at all. Mourkogiannis argues that companies must satisfy the need for purpose--a set of values that defines an organization and inspires and motivates its employees. Rather than organization and structure, ideas are what cause companies to go from good to great. Drawing on examples from across multiple industries, Mourkogiannis demonstrates how a strong purpose is the essential first step toward lasting success.
A groundbreaking approach that will redefine the way we do business
PART I: WHAT IS PURPOSE?Introducing PurposeThe Real Value of PurposeWhat Purpose Is NotPART II: GREAT STORIES OF PURPOSETom Watson's Passion for DiscoveryWarren Buffett and the Excellence of Financial ArtistrySam Walton's Altruistic Commitment to the CustomerThe Heroic Purpose of Henry Ford and Siegmund WarburgPART III: HOW PURPOSE BUILDS GREATNESSPurpose and MoralePurpose and InnovationPurpose and Competitive AdvantagePurpose and LeadershipPurpose in Action
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