The first volume in a series of three focuses on myth in everyday organizational life, pertaining to individual actors: heroes and heroines, and the roles they play in organizations. Attitudes and temperaments, as well as professional ethos, are narrated and mythologized to reveal an archetypal dimension of organizing and organizations.

Introduction to the Trilogy: Mythologies of Organizational Everyday Life; M.Kostera Introduction to Volume 1: The Heroes and Villains of Organization; M.Kostera Louhi, the Mistress of Northland: the Power of the Loner; I.Aaltio   Engaged Leadership: Living the Myth and Embodying the Legend of the Olympian Athlete; E.P.Antonacopoulou From Managers to Artists and Priests: On Transformation and Development of Organizational Leaders;  D.Bourne  The Uncanny Organization Man - Superhero Myths And Contemporary Management Discourse; A.Rehn  & M.Lindhal   From Rags to Riches - a Fairy Tale or Living Ethos?  Stories of Polish Entrepreneurship During and After Transformation of 1989; M.Ciesielska   "I could have been like Lou Barlow, but I'm more like Ken Barlow": Long-stayers as Heroes or Failures; Y.Guerrier Little Johnny and the Wizard of OS - the PC User as a Fool Hero; D.Jemielniak   An Emerging Legend of a Kosovar heroine: Narrating Female Entrepreneurs; L.Olaison Elzbieta Pakszys: Gender-content-Myths and their Role in Nation Forming; E.Palszys Appendix 1: Greuceanu: The Heavy and the Great Man. 163 The Hard-working Hero/ine among Phantoms, Donors and Dark Forces: On Mythical Features in Polish Organizational Imagination; K.W.Boström  167 Mighty McManus Mystery, Myth and Modernity; T.Watson Myth and Charisma as Symbolic Capital: The Case of Architecture; A.Styhre  & M.Sundgren   Paradise Lost - Impartiality of an Arbitrator; J.Jemielniak   The Film Producer: A Scapegoat or/and a Midwife in the Film Making Process; M.Soila-Wadman   The Witchcraft of Professionalism - the Attractiveness of Ideal Types of Professions; K.Jonnergård