Trust, Social Relations and Engagement
Understanding Customer Behaviour on the Web
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ISBN-13:
9780230391246
Veröffentl:
2012
Erscheinungsdatum:
31.07.2012
Seiten:
231
Autor:
D. Padua
Gewicht:
478 g
Format:
223x144x25 mm
Sprache:
Englisch
Beschreibung:
Explains how all institutions have to turn their relationship with stakeholders into a 'social' one, which involves designing new Trust and Engagement strategies. A specific indication on how to build and measure value out of these strategies is offered by the innovative 'Value for Engagement Model'.
Explains how all institutions have to turn their relationship with stakeholders into a 'social' one, which involves designing new Trust and Engagement strategies
List of Tables List of Figures Foreword Acknowledgements Introduction PART I: THE INTERNET AGE Society in the Internet Age Forms of Aggregation on the Web: Social Networks and Communities New Models of Social Intelligence The Internet Organizational Realm PART II: TRUST AND ENGAGEMENT Digital Society and Trust Value for Engagement Value Creation on the Web: a Vision PART III: HOW TO GENERATE ENGAGEMENT VIA BUILDING TRUST The Value for Engagement Model Value for Engagement Mapping: a Case Study Conclusion
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