Beyond Cairo
US Engagement with the Muslim World
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ISBN-13:
9780230340947
Veröffentl:
2012
Erscheinungsdatum:
28.12.2012
Seiten:
232
Autor:
Darrell Ezell
Gewicht:
454 g
Format:
216x137x20 mm
Sprache:
Englisch
Beschreibung:
The US's once-enthusiastic commitment to restore trustworthy relations with the Muslim world has dwindled considerably since Obama's 2009 Cairo speech. This book tackles Washington's lagging engagement with the Muslim world and provides a roadmap for how the US can use public diplomacy to re-engage it.
This book tackles Washington's lagging engagement with the Muslim world and provides a roadmap for how the US can use public diplomacy to re-engage it
PART I: DEMYSTIFYING THE COMMUNICATION GAME Engaging the Muslim World Calculating the Cost of Manufactured Fear The New Public Diplomacy Argument PART II: CRUSADING US NATIONAL SECURITY Distorting the Process Marketing the American Brand Shifting the Tide PART III: Reshaping the Communicative Context Considering a Corps of Specialists Toward a Post-secular Communicative Framework
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