|
| Der Artikel wird am Ende des Bestellprozesses zum Download zur Verfügung gestellt. |
The Political Marketing Game
ISBN-13:
9780230299511
Veröffentl:
2011
Seiten:
259
Autor:
J. Lees-Marshment
eBook Typ:
PDF
eBook Format:
EPUB
Kopierschutz:
1 - PDF Watermark
Sprache:
Englisch
Beschreibung:
The Political Marketing Game identifies what works in political marketing, drawing on 100 interviews with practitioners. It also shows that authenticity, values and vision are as much a part of a winning strategy as market-savvy pragmatism.
Introduction Analyzing the Market Strategic Development Leading Responsively Marketing the Party Communicating Managing Delivery Marketing Democratically Conclusion: Political Marketing, Democracy and Partnership Academic References Practitioner Interview References
Kunden Rezensionen
Mehr zum Thema
Folgen Sie uns auf:
