A collection of essays from scholars around the globe examining the ethical issues and problems associated with some of the major areas within contemporary international communication: journalism, PR, marketing communication, and political rhetoric.

This collection examines the ethical issues and problems associated with contemporary international communication, including journalism, PR, marketing communication, and political rhetoric

Introduction: The Essence of the Debate; A.G.Nikolaev PART I: FROM THEORY TO PRACTICE Cultural Diversity and Moral Relativism in Communication Ethics; C.G.Christians What Does It Mean to Be Moral?A Cross-Cultural and Cross-Religious Analysis of Morality among Muslims and Christians in Britain and France; S.M.Croucher PART II: THE ETHICS OF INTERNATIONAL POLITICAL RHETORIC The Rhetoric of Democracy; G.Elfstrom 'America Will Call Evil by its Name': Evil as a Theologically and Morally Loaded Notion in American Foreign Policy Discourse; A.Kasafi Perkins PART III: ETHICAL ISSUES IN INTERNATIONAL JOURNALISM Saving or Drowning? The Paradox of Attempting Ethics in International News and Communication; I.R.Hammady Identities, Ethics, and International Communication in the French Context; É.Le The Dilemmas of War and Peace Reporting; R.L.Keeble PART IV: INTERNATIONAL PR AND PUBLIC COMMUNICATION Ethics, Cultures, and Global Social Marketing Health Campaigns; T.L.Rentner & L.Lengel An Ethical-Theory-Based Analysis of the Social Responsibilities of Three Global Corporations ¿ ExxonMobil, Shell, and Pfizer; C.B.Pratt & W.Adamolekun Cultural and Historical Aspects of Media Transparency in Russia; K.Tsetsura Visual Ethics in Public Relations: An Analysis of Latin American Government Web sites; M.A.Johnson & E.M.Searson PART V: IS EDUCATION THE ANSWER? The Invisible Dimension of International Communication: Is It Possible to Teach Others 'the Right Ethical Standards'?; S.Sablina & B.Struminskaya Instead Of a Conclusion: Is Education The Answer? or What May All This Mean?; A.G.Nikolaev Index