A first in multimodal/multisemiotic discourse studies this collection of original articles by international scholars focuses primarily on texts from non-English speaking contexts. The illuminating insights enhance our understanding of how language and other semiotic resources construe specific cultural and social concerns.

Twelve international scholars provide an absorbing and fascinating look at multimodal meaning making in diverse cultures

List of Photographs List of Figures List of Tables Acknowledgements Notes on Contributors Introduction: Multimodal Texts from Around the World: Cultural and Linguistic Insights; W.L.Bowcher PART I: AFRICA AND THE MIDDLE EAST Nigeria: Multimodality in Òkó Folktale Discourse and its Sociosemiotic Purposes; E. Akerejola Jordan: Schematic Representations in Election Advertisements in Jordan; K.Momani PARY II: EUROPE Greece: Multimodal Text Analysis of Three Modern Greek Printed Advertisements Employing the Persuasive Modes of Ethos, Logos and Pathos ; M.Karagevrekis Finland: The Localisation of Advertising Print Media as a Multimodal Process; T.Hiippala Croatia: 'G local isation': Exploring the Dialectic between the Local and the Global; M.Stenglin Russia: Alcohol Advertising in Aeroflot ; I.Berazhny PART III: ASIA AND OCEANIA India: 'In India, nobody wants to be dark': Interpreting the Fairness Ideology Through Intersemiotic Complementarity; S.Ramakrishnan China: A Multisemiotic Analysis of a Chinese Long Scroll Painting; Y.Fang Japan: Multimodality in Japanese Anti-war Placards; W.L.Bowcher Australia: Standing out on Critical Issues: Evaluation in Large Verbal-visual Displays in Australian Broadsheets; D.Economou PART IV: NORTH AND SOUTH AMERICA USA: Multilingual California: Spanish in the Market; C.Colombi Brazil: A Comparative Study of Brazilian and British Images of the Black Body; C.Magalhães & P.H.Caetano Index