The practice of city branding is being adopted by increasing numbers of city authorities around the world and it is having a direct impact on public and private sector practice. The author captures this emerging phenomenon in a way that blends a solid theoretical and conceptual underpinning together with relevant real life cases.

Focussing specifically on city branding this is an invaluable text as city branding becomes increasingly important across the world and has a direct impact on public and private sector practice

Preface; K.Dinnie Foreword; B.Baker PART I: THEORY Introduction to the Theory of City Branding; K.Dinnie Branding the City as an Attractive Place to Live; A.Insch City Branding and Inward Investment; A.C.Middleton City Branding and the Tourist Gaze; G.Hospers City Branding Partnerships; S.van Gelder City Branding and Stakeholder Management; A.Stevens Paradoxes of City Branding and Societal Changes; C.Ooi City Branding through Food Culture - Insights from the Regional Branding Level; R.Tellstrom City Branding and Sustainable Urbanism; J.Braiterman Online City Branding; M.Florek PART II: CASES Introduction to the Practice of City Branding; K.Dinnie The City Branding of Accra; A.Ebow Spio The City Branding of Ahmedabad; S.Nair Athens City Branding and the 2004 Olympic Games; M.Fola The City Branding of Barcelona: A Success Story; J.C.Belloso Chongqing's City Branding - The Role of Graphic Design; F.Lau & A.Leung Edinburgh City Branding; K.Wardrop The Hague, International City of Peace and Justice; B.Hulleman & R.Govers Kuala Lumpur City Branding; G.Musa & T.C.Melewar Lisbon City Branding; J.Freire The City Branding of Montevideo; P.Hartmann New York City Branding; P.Bendel Paris City Branding; J.Kapferer Seoul City Branding; K.Y.Kyung The City Branding of Hong Kong; T.Loo Strategic Planning Director for China at Mediaedge:cia Sydney City Branding; G.Parmenter Tokyo's City Brand; R.Kelts Wollongong City Branding; G.Kerr