Places
Identity, Image and Reputation
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ISBN-13:
9780230239777
Veröffentl:
2009
Einband:
HC runder Rücken kaschiert
Erscheinungsdatum:
18.11.2009
Seiten:
180
Autor:
Simon Anholt
Gewicht:
442 g
Format:
241x160x16 mm
Sprache:
Englisch
Beschreibung:
Place branding is happening. A new field of practice and study is in existence and whatever we choose to call it there can no longer be any doubt that it is with us. This collection of intuitive and well-reserached articles examines how places and regions see themselves, and how they reflect this in their branding.
This book explores how image and reputation are dependant on effective Place Branding, and looks at what governments need to do in order to solve the riddles of implementing national brand strategy
Introduction Some Important Distinctions in Place Branding Nation Brand as Context and Reputation Is Place Branding a Capitalist Tool? Why Brand? Some Practical Considerations for Nation Branding When Place Images Change Public Diplomacy and Place Branding: Where's the Link? 'Brand Europe' - Where Next? Public Sector, Private Sector Place Branding: Is it marketing, or isn't it? More on Brands. 'Nation Branding' in Asia Place Branding: Cause or Effect? Should Place Brands be Simple?
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