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Make Poverty History
ISBN-13:
9780230233638
Veröffentl:
2008
Seiten:
248
Autor:
Nicolas Sireau
eBook Typ:
PDF
eBook Format:
EPUB
Kopierschutz:
1 - PDF Watermark
Sprache:
Englisch
Beschreibung:
An analysis of the production and consumption of the communications of Make Poverty History , a high profile episode of social movement protest in the UK. The book follows the campaign throughout its lifetime and explores how attitudes towards government and political opportunities influenced the negotiation of communications.
PART I: INTRODUCTION Introduction A Short History of Make Poverty History PART II: THE PRODUCTION OF MAKE POVERTY HISTORY'S COMMUNICATIONS Make Poverty History as Brand The Tension between Marketing and Campaigning Radical Outsiders, Moderate Insiders PART III: THE CONSUMPTION OF MAKE POVERTY HISTORY'S COMMUNICATIONS Collective Beliefs on Global Poverty Audiences and the Economic Justice Frame Why People Attended the G8 Rally Celebrities and the Construction of Communications Conclusion
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