Sustainability Strategies
When Does It Pay to Be Green?
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ISBN-13:
9780230212985
Veröffentl:
2009
Erscheinungsdatum:
15.04.2009
Seiten:
268
Autor:
R. Orsato
Gewicht:
612 g
Format:
236x160x25 mm
Sprache:
Englisch
Beschreibung:
By analysing the rationales for sustainability strategies, this book addresses a timely question for managers, academics and MBAs: 'when does it pay to be green?' Based on solid theoretical foundations and empirical research, it clarifies the elements involved in the formation and evaluation of sustainability strategies in firms.
Managers will be able to prioritize eco-investments based on solid management principles, and align the environmental and the generic strategy of the company
PREFACE ACKNOWLEDGEMENTS PART I - FUNDAMENTALS 1 - WHEN DOES IT PAY TO BE GREEN? 2 - WHAT ARE SUSTAINABILITY STRATEGIES? PART II - COMPETITIVE ENVIRONMENTALISM 3 - ECO-EFFICIENCY 4 - BEYOND COMPLIANCE LEADERSHIP 5 - ECO-BRANDING 6 - ENVIRONMENTAL COST LEADERSHIP PART III - BEYOND COMPETITION 7 - SUSTAINABLE VALUE INNOVATION 8 - SUSTAINABILITY STRATEGIES AND BEYOND
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