Hybridization of MNE Subsidiaries

The Automotive Sector in India
 Buch
Besorgungstitel | Lieferzeit:3-5 Tage I
ISBN-13:
9780230206694
Einband:
Buch
Seiten:
302
Autor:
Florian A. A. Becker-Ritterspach
Gewicht:
598 g
Format:
223x147x23 mm
Sprache:
Englisch
Beschreibung:

A look at how and why the hybridization profiles of automobile subsidiaries in India differ, focusing on the transfer and adaptation of production models
List of Tables List of Figures Foreword; Arndt Sorge Preface and Acknowledgements List of Abbreviations PART I THEORETICAL FOUNDATIONS Introduction Transfer and Hybridization in MNEs Subsidiary Hybridization: Conceptual and Methodological Tools PART II EMPIRICAL RESULTS India's Business Context and the Automotive Sector The Case of Maruti-Suzuki India The Case of Fiat India The Case of Mercedes-Benz India The Case of Skoda Auto India Discussion Notes and References Bibliography Index
MNEs setting up subsidiaries in emerging markets face the ongoing question to what extent they can transfer their home-grown or global organizational models. This book looks at how the cross-border transfer of production models in MNEs is related to strategic choices of firms and different kinds of contextual differences between countries.

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