Harry Potter
78,60 €*
Alle Preise inkl. MwSt.|Versandkostenfrei
ISBN-13:
9780230203235
Veröffentl:
2008
Erscheinungsdatum:
03.06.2008
Seiten:
194
Autor:
S. Gunelius
Gewicht:
491 g
Format:
242x162x23 mm
Sprache:
Englisch
Beschreibung:
The Harry Potter books are the bestselling books of all time. In this fascinating study, Susan Gunelius analyzes every aspect of the brand phenomenon that is Harry Potter. Delving into price wars, box office revenue, and brand values, amongst other things, this is the story of the most incredible brand success there has ever been.
Why is Harry Potter so successful? In this fascinating book every aspect of the brand phenomenon is analysed. This is the story of the most incredible brand success there has ever been.
The Making of a Global Literary Phenomenon The Book that Lived The Value of a Good Product (Setting the Stage for Marketing and Promotion) The Buzz Begins Harry Potter as a Powerful Product and Brand (An Education in Marketing and Promotion) Harry Potter's Influence on Print Publishing Harry Potter's Influence on Movies and Television Harry Potter's Influence on Retail Harry Potter's Influence on Merchandising Harry Potter's Influence Online Harry Potter Becomes a Theme Park and More Harry Potter's Global Business and Personal Influence Predecessors to Harry Potter's Success (Who Else Has Gotten It Right or Wrong?) What's Next for Harry Potter and the World Affected by The Boy Who Lived? Conclusion: The Recreation of a Literary Phenomenon
Kunden Rezensionen
Mehr zum Thema
Folgen Sie uns auf:
