Media Literacy and Semiotics
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ISBN-13:
9780230108271
Veröffentl:
2011
Erscheinungsdatum:
19.01.2011
Seiten:
181
Autor:
E. Gaines
Gewicht:
318 g
Format:
211x137x15 mm
Sprache:
Englisch
Beschreibung:
Media Literacy and Semiotics provides helpful tools to help readers think critically about the meaning of the media images they are exposed to on a daily basis. In this comprehensive book, a basic model of semiotic logic is applied to a variety of media studies to promote critical thinking and media literacy. Elliot Gaines systematically analyzes the hidden meanings in mass-mediated products and texts, and shows how basic meaning structures underlie everything from The Daily Show to television documentaries to infotainment.
A useful guide to understanding the structure and meaning of media and its messages
Introduction: Media Literacy and Semiotics Media Literacy and Semiotics The Necessary Ambiguity of Communication Power and Proxy in Media Semiotics Audiences and the Semiotics of Space Entertainment, Culture, Ideology, and Myth The Narrative Semiotics of The Daily Show News, Culture, Information, and Entertainment Glossary
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