The study of social influence has been central to social psychology since its inception. In fact, research on social influence predated the coining of the term social psychology. Its influence continued through the 1960s, when it made seminal contributions to the beginning of social psychology's golden age. However, by the mid-1980s, interest in this area waned, while at the same time, and perhaps not coincidentally, interest in social cognition waxed. Now the pendulum is swinging back, as seen in growing interest in non-cognitive, motivational accounts.The Oxford Handbook of Social Influence will contribute to a resurgence of interest in social influence that will restore it to its once preeminent position. Written by leading scholars, the chapters cover a variety of topics related to social influence, incorporating a range of levels of analysis (intrapersonal, interpersonal, and intragroup) and both source (the influencers) and target (the influenced) effects. The volume also examines theories that are most relevant to social infl uence, as well as social influence in applied settings.The chapters contribute to the renaissance of interest in social influence by showing that it is time to reexamine classic topics in social influence; by illustrating how integrations/ elaborations that advance our understanding of social influence processes are now possible; by revealing gaps in the social influence literature; and by suggesting future lines of research. Perhaps the most important of these lines of work will take into account the change from traditional social influence that occurs face-to-face to social media-mediated influence that is likely to characterize many of our interactions in the future.

Part I: Introduction1. Introduction and OverviewStephen G. Harkins and Kipling D. Williams2. Ethical Issues in Social Influence ResearchAllan J. KimmelPart II: Intrapersonal Processes3. Social Influence and GenderLinda L. Carli4. Social Influence and PersonalityJohn B. Nezlek and Carrie SmithPart III: Interpersonal Processes5. On the Trail of Social ComparisonJerry Suls and Ladd Wheeler6. Conformity and Divergence in Interactions, Groups, and CultureBert H. Hodges7. Compliance: A Classic and Contemporary ReviewRosanna E. Guadagno8. ObedienceJerry M. Burger9. Social Norms and Their EnforcementJessica M. Nolan10. Social InhibitionMegan K. McCarty11. Social Facilitation: Using the Molecular to Inform the MolarAllison E. Seitchik, Adam J. Brown, and Stephen G. Harkins12. Protect, Correct, and Eject: Ostracism as a Social Influence ToolAndrew H. Hales, Dongning Ren, and Kipling D. Williams13. Self-Presentation and Social Influence: Evidence for an Automatic ProcessJames M. Tyler and Katherine E. Adams14. Emotions as Agents of Social Influence: Insights from Emotions as Social Information TheoryGerben van KleefPart IV: Intragroup Processes15. Social Identity and Social InfluenceAmber M. Gaffney and Michael Hogg16. DeindividuationRussell Spears17. Stability and Change Within GroupsMatthew J. Hornsey and Jolanda Jetten18. Minority InfluenceFabrizio Butera, Juan Manuel Falomire-Pichastor, and Alain Quiamzade19. The Social Psychology of LeadershipMichael J. Platow, S. Alexander Haslam, and Stephen D. ReicherPart V: Social Influence in Applied Settings20. Social Influence and Clinical InterventionMartin Heesacker21. Social Influence and HealthLeslie R. Martin and M. Robin DiMatteo22. The Expanding, Lop-Sided Universe of Social Influence and Law ResearchLinda Demaine and Robert Cialdini23. Social Influence in Marketing: How Other People Influence Consumer Information Processing and Decision MakingAmna Kirmani and Rosellina FerraroPart VI: The Future24. The Future of Social Influence in Social PsychologyKipling D. Williams and Stephen G. Harkins25. Resistance to InfluenceBrad J. Sagarin and Mary Lynn Miller Henningsen26. The Echo ChamberDavid Byrne