How Brands Grow
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ISBN-13:
9780195573565
Veröffentl:
2010
Erscheinungsdatum:
01.03.2010
Seiten:
228
Autor:
Byron Sharp
Gewicht:
600 g
Format:
233x160x22 mm
Sprache:
Englisch
Beschreibung:
This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty, How Brands Grow presents decades of research in a style that is written for marketing professionals to grow their brands.
AdAges Most-Recommended Marketing Book of the Summer 2013
1.: Evidence-based marketing
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