This book, written by global experts, provides a comprehensive and topical analysis on the economics of chocolate. While the main approach is economic analysis, there are important contributions from other disciplines, including psychology, history, government, nutrition, and geography. The chapters are organized around several themes, including the history of cocoa and chocolate - from cocoa drinks in the Maya empire to the growing sales of Belgian chocolates inChina; how governments have used cocoa and chocolate as a source of tax revenue and have regulated chocolate (and defined it by law) to protect consumers' health from fraud and industries from competition; how the poor cocoa producers in developing countries are linked through trade and multinationalcompanies with rich consumers in industrialized countries; and how the rise of consumption in emerging markets (China, India, and Africa) is causing a major boom in global demand and prices, and a potential shortage of the world's chocolate.

1 Mara P. Squicciarini and Johan Swinnen: The Economics of Chocolate: Introduction and Overview; PART ONE: HISTORY; 2 Eline Poelmans and Johan Swinnen: A Brief Economic History of Chocolate; 3 William Gervase Clarence-Smith: Chocolate Consumption from the 16th Century to the Great Chocolate Boom; 4 Ingrid Fromm: From Small Chocolatiers to Multinationals to Sustainable Sourcing: A Historical Review of the Swiss Chocolate Industry; 5 Maria Garrone, Hannah Pieters, and Johan Swinnen: From Pralines to Multinationals: The Economic History of Belgian Chocolates; PART TWO: CONSUMPTION; 6 Heike C. Alberts and Julie L. Cidell: Chocolate Consumption, Manufacturing, and Quality in Europe and North America; 7 Stefania Moramarco and Loreto Nemi: Nutritional and Health Effects of Chocolate; 8 Sabrina Bruyneel and Siegfried Dewitte: Health Nudges: How Behavioral Engineering Can Reduce Chocolate Consumption; 9 Di Mo, Scott Rozelle, and Linxiu Zhang: Chocolate Brands and Preferences of Chinese Consumers; 10 Pieter Vlaeminck, Jana Vandoren, and Liesbet Vranken: Consumers' Willingness to Pay for Fair Trade Chocolate; PART THREE: GOVERNANCE AND INDUSTRIAL ORGANIZATION; 11 Niels Fold and Jeff Neilson: Sustaining Supplies in Smallholder Dominated Value Chains: Corporate Governance of the Global Cocoa Sector; 12 Stephanie Barrientos: Beyond Fair Trade: Why are Mainstream Chocolate Companies Pursuing Social and Economic Sustainability in Cocoa Sourcing?; 13 Sietze Vellema, Anna Laven, Giel Ton, and Sander Muilerman: Policy Reform and Supply Chain Governance: Insights from Ghana, Cote d'Ivoire, and Ecuador; 14 Nina Langen and Monika Hartmann: Chocolate Brands Communication of CSR in Germany; 15 Giulia Meloni and Johan Swinnen: Chocolate Regulations; PART FOUR: MARKETS AND PRICES; 16 Christopher L. Gilbert: The Dynamics of the World Cocoa Price; 17 Catherine Araujo Bonjean and Jean-Francois Brun: Concentration and Price Transmission in the Cocoa-Chocolate Chain; 18 Filip Abraham, Zuzanna Studnicka, and Jan Van Hove: Belgian Chocolate Exports: Quality and Reputation versus Increased Competition; PART FIVE: NEW CHOCOLATE MARKETS; 19 Fan Li and Di Mo: The Burgeoning Chocolate Market in China; 20 Saule Burkitbayeva and Koen Deconinck: Hot Chocolate in the Cold: The Economics and Politics of Chocolate in the former Soviet Union; 21 Emma Janssen and Olivia Riera: Too Hot to Handle: The Explosive Growth of Chocolate in India; 22 Seneshaw Tamru and Johan Swinnen: Back to the Roots: Growth in Cocoa and Chocolate Consumption in Africa