Professional practice in the design and execution of employee survey programs has evolved tremendously over the past decade. Advances in technology and enthusiastic new interest in talent analytics have combined to create an exciting space with a good deal of innovation along methodological lines, matched by renewed interest in the strategic role of surveys and sensing for improving organizational effectiveness. Providing solid grounding in the basic issues of content development, interpreting results, and driving action, this book also addresses cutting-edge topics in the area of survey analytics (including applications of computational linguistics and artificial intelligence). Significant emphasis is given to ethical issues which are particularly salient given the zeitgeist for ensuring the protection of data and the privacy of survey respondents.The book is appropriate for use in advanced graduate level courses in survey research and will be a valuable shelf resource for survey practitioners whether trained formally in I-O psychology or other areas of organizational science.

Chapter 1. Employee Surveys and Sensing: Challenges and OpportunitiesWilliam H. Macey and Alexis A. FinkChapter 2 Strategic Surveying for Driving Organizational Change: A Very 3M StoryKaren B. Paul and Kristofer J. FenlasonChapter 3. Improving the Design and Interpretation of Sample Surveys in the WorkplacePaul M. MastrangeloChapter 4. Exploring the Universe of Pulse Surveys & Continuous Listening OpportunitiesJeffrey A. Jolton and Cameron KleinChapter 5 Lifecycle Surveys: Individual and Organizational JourneysJeffrey Saltzman, Scott Brooks, and Victoria HendricksonChapter 6 Design and Application of Employee Engagement Surveys: An Evidence-Based ApproachJohn P. MeyerChapter 7. Focus Groups: Blending Qualitative and Quantitative Methodology to Improve the Survey ProcessJeffrey M. Cucina and Ilene F. GastChapter 8. Strategic Climate Research: How What We Know Should Influence What We DoBenjamin SchneiderChapter 9. The Unique Role of Corporate Culture in Employee Listening SystemsDaniel Denison, Marcus Dickson, Michelle Mullins, and Jessie SanchezChapter 10. Employee Preferences: Why They Matter and How to Measure ThemDiane Daum and Jennifer StollChapter 11. How Did We Do? Survey Benchmarking and Normative DataElizabeth A. McCune and Sarah R. JohnsonChapter 12. Writing Organizational Survey Items that Predict What Matters in OrganizationsDaniel Ingels, Kathryn Keeton, and Christiane SpitzmuellerChapter 13. Open-ended questions: The role of Natural Language Processing and Text AnalyticsSubhadra Dutta and Eric O'RourkeChapter 14. Is the Engagement Survey The Only Way? Alternative Sources for Employee SensingMadhura Chakrabarti and Elizabeth A. McCuneChapter 15. Mechanics of Survey Data AnalysisMelinda J. Moye and Alison L. O'MalleyChapter 16. Taking Action to Drive Change through Survey Key Driver AnalysisJeff W. JohnsonChapter 17. Linkage Analysis: Tying Employee Attitudes to Business OutcomesShawn Del Duco, Patrick Hyland, David Reeves, and Anthony CaputoChapter 18. Optimizing Differences Between Groups is Important: Examples from Applied SettingsPaul Bliese, Eliza Wicher, and Dhuha "Dee" AbdulsallamChapter 19. Data VisualizationEvan F. SinarChapter 20. Creating and Delivering the Executive Presentation: Telling the Story of the SurveySarah R. JohnsonChapter 21. Artificial Intelligence-Augmented Action TakingSara P. Weiner and Melissa McMahanChapter 22. Rediscovering the Art of Surveys for Organization ChangeAllan H. Church and Melissa McMahanChapter 23. Employee Survey Research: A Critical Review of Theory and PracticeLewis Garrad and Patrick K. HylandChapter 24. From Identified Surveys to New Technologies: Employee Privacy and Ethical ConsiderationsLise M. Saari and Charles A. ScherbaumChapter 25. Managing Workplace Job Attitudes and Performance in Organizations with Labor UnionsJim Harter and Denise McLainChapter 26. Current and Future Trends in Employee Survey Practice: A View from Employee Survey PractitionersChristopher T. Rotolo, Christina Fleck, and Brittnie ShepherdChapter 27. Employee Surveys Move into the Future: A Tale of Evolution, Revolution and Speed BumpsAllen I. Kraut