How do certain ideas and practices become socially valued in particular times and places? Why do we see some countries as having better governance or leadership than others? In Global Leadership Talk, Zane Goebel addresses these questions through a study of leadership language in the uniquely diverse post-colonial nation of Indonesia. This book examines global flows of ideologies about leadership and good governance, how these ideologies are localized in Indonesia, and how all of this related to changing political, bureaucratic, and market regimes in Indonesia between 1998 and 2004. Drawing on five months of fieldwork and a corpus of hundreds of online newspaper articles regarding the Indonesian bureaucracy, Goebel analyzes how leadership ideas expressed in the early twenty-first century have been re-used and redefined in the media-and most importantly, how and why these ideas were received and believed in local face-to-face talk in the Indonesian civil service.Deftly engaging with decades of theoretical innovation, from indexicality to enregisterment, from globalization to superdiversity, Goebel moves beyond his empirical analysis to argue for a new methodology that constantly moves between data from different times and places. Both concretely and conceptually, Goebel shows how communicative events are connected, how this impacts the gathering and interpretation of data, and how this approach is key for understanding the sociolinguistic complexity of today's world.

CHAPTER 1 ORIENTATIONS1.0 Introduction1.1 Some reflections on reflexivity1.2 Reflections on doing a linguistic ethnography1.3 Layout of the bookCHAPTER 2 GLOBALIZATION AND GOOD GOVERNANCE2.0 Introduction2.1 Enregistering and scaling chronotopes2.2 Development, good governance, and changing life worlds in Indonesia2.3 Uptake and recombination of signs of good governance within the government2.4 ConclusionCHAPTER 3 NEWSPAPER REPORTS ABOUT GOOD GOVERNANCE3.0 Introduction3.1 Iconization, deictics, and interdiscursive hubs3.2 Gathering and analyzing stories and the relationships between them3.3 Constructing a mass mediated chronotopic identity3.4 ConclusionCHAPTER 4 OFFICE LANGUAGE IDEOLOGIES4.0 Introduction4.1 Eliciting language ideologies4.2 Distinguishing languages4.3 Centers and peripheries4.4 Condescension, reciprocity, and community4.5 ConclusionCHAPTER 5 CHRONOTOPES OF GOOD GOVERNANCE IN THE OFFICE5.0 Introduction5.1 Inhabiting chronotopes5.2 The dialogic construction of chronotopes of good governance5.3 Chronotopic relations: emblems of good governance across speech events5.4 ConclusionCHAPTER 6 REFLEXIVITY, CONNOTATION, AND BELIEVABILITY6.0 Introduction6.1 The representation of social relations in the field6.2 Establishing believability in interviews6.3 Chronotopes of ethnic social relations6.4 Constructing and inhabiting the persona of a good leader6.5 Representing social relations with staff6.6 ConclusionCHAPTER 7 GLOBAL LEADERSHIP TALK7.0 Introduction7.1 Leadership talk7.2 From codeswitching to signswitching7.3 Leadership in Indonesia7.4 Ideologies about leadership7.5 Linking relational and transactional talk to reciprocity and good governance7.6 Condescension, reciprocity, and good governance7.7 ConclusionCHAPTER 8 CONCLUSION8.0 Introduction8.1 Chapters and concepts8.2 Contributing to Indonesian studies