Technologically mediated talk is organized around familiar styles-styles of person, relationship and genre. But media also consistently remake and re-style these familiar patterns. This book brings together original research on media styling in different national contexts and languages, written by authors at the forefront of sociolinguistic research on mediated talk. It highlights and theorizes how creative acts of mediated styling can promote social and sociolinguistic change. The globalized world is already massively mediatized-what we know about language, people and society is necessarily shaped through our engagement with media. But talking media are caught up in wider currents of rapid change too. Creative innovations in media styling can heighten reflexive awareness, but they can also unsettle existing understandings of language-society relations. In reporting new investigations by expert researchers this book gives an original and timely account of how style, media and change need to be integrated further to advance the discipline of sociolinguistics.

Preface and acknowledgementsContributors1. Introduction: Conceptualising Style, Mediation, and ChangeJanus Mortensen, Nikolas Coupland and Jacob Th?gersenPart 1: Sociopolitical Change and the Emergence of New Styles and Genres2. Style, Sociolinguistic Change and Political Broadcasting: The Case of the SpanishNews Show SalvadosNuria Lorenzo-Dus3. Radio Talk, Pranks and Multilingualism: Styling Greek Identities at a Time of CrisisTereza Spilioti4. Styling Syncretic Bilingualism on Welsh-language TV: MadamrygbiNikolas CouplandPart 2: The Business of Style: The Style of Business5. Brand Styling, Enregisterment, and Change: The Case of C'est CidreHelen Kelly-Holmes6. (Re-)circulating Popular Television: Audience Engagement and Corporate Practices:With Special Focus on The Big Bang TheoryMonika BednarekPart 3: The Art of Mediated Style: Blurring the Boundaries between 'Ordinary' and 'Elite'7. Styling the 'Ordinary': Tele-factual Genres and Participant IdentitiesJoanna Thornborrow8. Art on Television: Television as ArtAdam JaworskiPart 4: Styles of Technologically Mediated Talk: What's New Anyway?9. Talking for Fun and Talking in Earnest: Two Styles of Mediated Broadcast TalkMartin Montgomery10. The Meaning of Manner: Change and Continuity in the Vocal Style of News Reading and Information AnnouncementsTheo van LeeuwenPart 5: Postscripts and Prospects11. Style, Change, and Media: A PostscriptJannis Androutsopoulos12. Style as a Unifying Perspective for the Sociolinguistics of Talking MediaNikolas Coupland and Janus MortensenIndex