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Mass Appeal
ISBN-13:
9780190062200
Veröffentl:
2020
Seiten:
208
Autor:
Justin Gest
eBook Typ:
EPUB
eBook Format:
EPUB
Kopierschutz:
2 - DRM Adobe
Sprache:
Englisch
Beschreibung:
Public policy education is oriented around the development of innovative ideas for how to improve governance and make society better. However, it undervalues a critical tool for translating policy ideas into action: the ability to communicate ideas broadly, strategically, and effectively. Drawing on his past frustration with translating his research from academia to the public sphere, Justin Gest has written a primer for public policy students, researchers, and policy professionals on how to turn analyses and memos into clear and persuasive campaigns. This book outlines the principles, structure, and target audience for different media essential to policy communication. Including advice from practitioners and illustrative examples, Gest explains the indispensability of pithiness to clear communication and how to achieve it.
Foreword1. A Multilingual Toolkit2. The Executive Summary3. The Press Release4. The Op-Ed and Blog5. The Briefing6. The Broadcast Appearance7. The Elevator Pitch8. The Website and Social Media9. Key QuestionsAfterwordSources CitedIndex
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