An essential new edition-completely revised and updated, with four new chapters-of one of the most important books of the last two decades about how we think, work, and live, by Nobel Prize winner Richard H. Thaler and Cass R. Sunstein* More than 1.5 million copies sold* New York Times bestsellerSince the original publication of Nudge more than a decade ago, the title has entered the vocabulary of businesspeople, policy makers, engaged citizens, and consumers everywhere. There are now more than 400 "nudge units" around the world, using the latest behavioral science research and sensible "choice architecture" to help us overcome the biases that lead to bad decisions and to nudge us toward the best choices for ourselves, our families, and our society.This completely updated edition offers a wealth of new insights for avowed fans of the book and newcomers alike-about COVID-19, diet, personal finance, retirement savings, credit card debt, home mortgages, medical care, organ donation, climate change, and "sludge" (paperwork and other nuisances we don't want, and that keep us from getting what we do want)-all while honoring one of the cardinal rules of nudging: make it fun!

ONE OF PENGUIN'S BIGGEST BESTSELLERS, with annual sales of 50k to 75k copies.FOUR NEW CHAPTERS AND NEW MATERIAL THROUGHOUT, giving a fresh look at decision-making about diet, personal finance, retirement savings, medical care, organ donation, and the environment, and nudging us toward better choices about COVID-19, home mortgages, insurance, and credit card debt.NEW COVER: An eye-catching update to an iconic design.MOTIVATED, INFLUENTIAL, WELL-CONNECTED AUTHORS: Thaler (185,000 Twitter followers) is a Nobel Prize winner; Sunstein (120,000 Twitter followers) is a Harvard professor who is now chairing a World Health Organization advisory group on behavior and health, is a senior counselor for immigration policy in the Biden administration's Department of Homeland Security, and is a coauthor of the major new book by Thinking, Fast and Slow author Daniel Kahneman, Noise (Little, Brown; May 2021). They're on a first-name basis with people like Bill Gates, Malcolm Gladwell, and other influential thought leaders who can help us get the word out about this new edition.See page 2 for additional selling points.