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Content Strategy Toolkit, The
Methods, Guidelines, and Templates for Getting Content Right
Electronic book text
Sofort lieferbar | Lieferzeit: Sofort lieferbar I
ISBN-13:
9780134112350
Veröffentl:
2015
Einband:
Electronic book text
Seiten:
272
Autor:
Meghan Casey
Serie:
Voices That Matter
eBook Typ:
PDF
eBook Format:
EPUB
Kopierschutz:
1 - PDF Watermark
Sprache:
Englisch
Beschreibung:
In this essential guide, Meghan Casey outlines a step-by-step approach for doing content strategy, from planning and creating your content to delivering and managing it. Armed with this book, you can confidently tackle difficult activities like telling your boss or client what's wrong with their content, getting the budget to do content work, and aligning stakeholders on a common vision. Reading The Content Strategy Toolkit is like having your own personal consulting firm on retainer with a complete array of tools and tips for every challenge you'll face.
Section I: Get Budget and Buy-in
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