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Firms of Endearment
How World-Class Companies Profit from Passion and Purpose
Electronic book text
Sofort lieferbar | Lieferzeit: Sofort lieferbar I
ISBN-13:
9780133382730
Veröffentl:
2014
Einband:
Electronic book text
Seiten:
320
Autor:
Rajendra Sisodia
eBook Typ:
EPUB
eBook Format:
EPUB
Kopierschutz:
6 - ePub Watermark
Sprache:
Englisch
Beschreibung:
These are the firms of endearment. Companies people love doing business with, working for and collaborating with as partners. Since the publication of the First Edition, the concept of corporate social responsibility has become embraced as a valid, important, and profitable business model. It is a trend that has transformed the workplace and corporate world. This Second Edition updates the examples, cases, and applications from the original edition, giving readers insight into how this hallmark of the modern organization is practiced today.
Forewords xPrologue: A Whole New World xxiChapter 1: Building Business on Love and Care 1Chapter 2: New Age, New Rules, New Capitalism 27Chapter 3: Dealing with Disorder 49Chapter 4: Employees: From Resource to Source 59Chapter 5: Customers: Healing vs. Hucksterism 87Chapter 6: Investors: Reaping What FoEs Sow 105Chapter 7: Partners: Elegant Harmonies 119Chapter 8: Society: The Ultimate Stakeholder 141Chapter 9: Culture: The Secret Ingredient 163Chapter 10: What We Have Learned 191Chapter 11: The Other Side of Complexity 205Appendix A: Brief Company Profiles 223Appendix B: Interview with Rick Frazier 257Index 267
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